RestaurantDubai Mall · UAEKaraz — Dubai Mall
To attract more customers, Karaz at Dubai Mall partnered with The Prize Group to feature interactive gamification on a large entrance screen. By showcasing live prize games, instant rewards, and real-time customer wins, the venue created strong visual engagement that drew mall visitors inside. This activation drove an estimated 4% incremental increase in walk-in customers directly linked to the screen's visibility. Ultimately, the campaign helped Karaz stand out in Dubai Mall's competitive dining environment, turning traditional promotions into an engaging acquisition tool.
